From Pies to Purpose: Building Brands the Unlikely Way

What this episode covers

From selling leftover pies in Stoke to helping scale KIND Snacks into a £25m business Ash Cope’s journey is anything but predictable.And the biggest leap of all came when he walked away from corporate safety during a global pandemic with a newborn in his arms.In this episode, Ash shares the real story behind the pivots, risks, stumbles, and deeply personal battles that shaped him and why he now dedicates his career to helping purpose-driven UK food & drink brands grow with clarity and confidence.We explore:• How early hustles taught him resilience and creativity long before corporate life.• What spotting a brand rep in Tesco sparked in him — and why it changed everything.• The truth behind scaling a startup into a multimillion-pound acquisition.• How gambling addiction reshaped his understanding of risk, discipline, and identity.• Why he believes purpose-led businesses will always outperform profit-first thinking.A grounded, honest conversation about growth, grit, and backing yourself when it matters most.

Share this episode

Similar Episodes

Beating loneliness by bridging the generation gap

Apr 21, 2026 ·13m

Robotics and the Future of Aged Care

Apr 19, 2026 ·16m

The Purpose Paradox: Why Baby Boomers Delay Retirement

Apr 17, 2026 ·13m

A Growing Movement Aims to Prepare All Physicians to Care for Older Adults

Apr 15, 2026 ·12m

Defeating Recurring Charges on Cancelled Credit Cards

Apr 13, 2026 ·11m

If Your Dad Has These 11 Odd Habits, He's More Lonely Than He Admits

Apr 11, 2026 ·16m

Similar Podcasts

Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. Solving for Change MOBIA Technology Innovations Solving for Change welcomes business and technology leaders to share stories of bold business transformation within complex organizations. In an era when technology and markets are changing around businesses, the key to staying competitive is to evolve in response to those changes. MOBIA’s Mike Reeves and Marc LeBlanc investigate business transformation, deconstructing the challenges, ambitions, and market disruptions that drive companies to embark on transformation journeys, and exploring their unique approaches to achieving meaningful outcomes. What sparks leaders to pursue business transformation? How do they overcome the challenges along the way? What are the keys to creating enduring change? Through in-depth conversations with business and technology leaders, Mike and Marc answer these questions and explore how businesses evolve by pulling four key transformation levers: people, process, technology, and culture.

Frequently Asked Questions

How long is this episode of 360 Life Stories?

This episode is 43 minutes long.

When was this 360 Life Stories episode published?

This episode was published on December 12, 2025.

What is this episode about?

From selling leftover pies in Stoke to helping scale KIND Snacks into a £25m business Ash Cope’s journey is anything but predictable.And the biggest leap of all came when he walked away from corporate safety during a global pandemic with a newborn...

Can I download this 360 Life Stories episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.