From Pies to Purpose: Building Brands the Unlikely Way - 360 Life Stories

From selling leftover pies in Stoke to helping scale KIND Snacks into a £25m business Ash Cope’s journey is anything but predictable.And the biggest leap of all came when he walked away from corporate safety during a global pandemic with a newborn in his arms.In this episode, Ash shares the real story behind the pivots, risks, stumbles, and deeply personal battles that shaped him and why he now dedicates his career to helping purpose-driven UK food & drink brands grow with clarity and confidence.We explore:• How early hustles taught him resilience and creativity long before corporate life.• What spotting a brand rep in Tesco sparked in him — and why it changed everything.• The truth behind scaling a startup into a multimillion-pound acquisition.• How gambling addiction reshaped his understanding of risk, discipline, and identity.• Why he believes purpose-led businesses will always outperform profit-first thinking.A grounded, honest conversation about growth, grit, and backing yourself when it matters most.