From Pilot to Powerhouse: How Nissan's Brad Nevin Scaled Employee Advocacy

Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact.Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tactics that keep employees engaged. Plus, he reveals the measurable success of the program and what the future of employee advocacy looks like for 2025 and beyond.Key Topics Discussed: How Nissan built and scaled its employee advocacy program globallyThe biggest challenges & how to overcome themStrategies for keeping employees engaged long-termThe impact of advocacy on brand visibility & LinkedIn presenceWhat the future holds for employee advocacy in 2025 & beyondIf you're looking for practical strategies to build or scale an employee advocacy program, this episode is a must-listen!Grab your free copy of Bradley Keenan's book here.#MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement