From Plastics to Digital: A Journey in Thought Leadership | Zahara Kanchwalla, Co-founder & CEO Rite KnowledgeLabs

Zahara Kanchwalla, Co-founder & CEO of Rite KnowledgeLabs, shares her journey from plastics engineering to becoming a digital branding expert. She discusses the importance of authentic storytelling, consistent messaging, and strategic approaches to thought leadership in the digital era. Zahara emphasizes the balance between leveraging AI and maintaining a human touch in content creation. 00:39- About Zahara Kanchwalla Zahara is the co-founder and chief executive officer of Rite KnowledgeLabs, which is focused on building thought leadership for brands across industry sectors.  She has over 20 years of experience spanning thought-leadership content, marketing & business communications. She has been recognized as the Top Content Professional - India Content Leadership Awards 2022 & 2021.