From PLG to AI Agents in 40 Days with Branca Ballot

Discover how modern GTM engines evolve from product-led growth to sales-assisted—and why speed is the unlock for AI adoption—in this episode of GTM Vault featuring Branca Ballot, VP of Marketing at Glide.Branca shares how her team grew signups 5x, increased sales-assisted ACV 10x, and launched 5 AI agents in just 40 days. She unpacks the myths around PLG companies adding sales, why RevOps accelerates GTM shifts, and how to align marketing with revenue without killing creativity.With a background spanning GoDaddy, Zenefits, KKR, and BCG, Branca delivers a tactical playbook for founders, marketers, and operators building scalable GTM machines at the intersection of PLG, AI, and high-velocity sales.Listen as she breaks down Glide’s modern growth system—self-serve, partner-led, and sales-led—and where AI is adding real value in GTM today.Sponsored by ZoomInfo — GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.