From Podcast Idea to Media Business: The PodcastOne Story with Kit Gray | Seth Farbman's Podcast

The man who saw the future of media 15 years before everyone else. In this episode of Startup to Stock Exchange, Seth Farbman sits down with Kit Gray, Founder and President of PodcastOne, to discuss how he spotted the shift away from traditional media long before podcasting became mainstream. Kit shares how he built one of podcasting's leading companies, the early advertising deals that proved the business model worked, and the lessons he learned while helping transform podcasts from a niche format into a multi-billion-dollar industry. They also discuss why most podcasts fail, what creators underestimate about building a successful show, how YouTube has changed podcast consumption, and the opportunities AI is creating for the future of media. Guests Featured: Kit Gray, Founder & President, PodcastOne LinkedIn: https://www.linkedin.com/in/kit-gray-83203265/ 00:00 Trailer 01:10 Introduction and Meet PodcastOne Founder Kit Gray 02:25 Discovering Podcasting Before It Existed 05:15 Why Traditional Media Was Doomed 08:20 The Insight That Made Podcasting a Business 11:45 The ProFlowers Deal That Changed Everything 15:05 Building PodcastOne and Scaling the Industry 18:40 Why Most Podcasts Fail 22:10 How PodcastOne Helps Creators Succeed 25:05 Why YouTube Became Podcasting's Biggest Platform 28:10 AI, Content Ownership and The Future of Media 30:15 Final Thoughts and Closing Remarks Connect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1