From Podcast Idea to Media Business: The PodcastOne Story with Kit Gray | Seth Farbman's Podcast

The man who saw the future of media 15 years before everyone else.In this episode of Startup to Stock Exchange, Seth Farbman sits down with Kit Gray, Founder and President of PodcastOne, to discuss how he spotted the shift away from traditional media long before podcasting became mainstream. Kit shares how he built one of podcasting's leading companies, the early advertising deals that proved the business model worked, and the lessons he learned while helping transform podcasts from a niche format into a multi-billion-dollar industry.They also discuss why most podcasts fail, what creators underestimate about building a successful show, how YouTube has changed podcast consumption, and the opportunities AI is creating for the future of media.Guests Featured: Kit Gray, Founder & President, PodcastOneLinkedIn: https://www.linkedin.com/in/kit-gray-83203265/00:00 Trailer01:10 Introduction and Meet PodcastOne Founder Kit Gray02:25 Discovering Podcasting Before It Existed05:15 Why Traditional Media Was Doomed08:20 The Insight That Made Podcasting a Business11:45 The ProFlowers Deal That Changed Everything15:05 Building PodcastOne and Scaling the Industry18:40 Why Most Podcasts Fail22:10 How PodcastOne Helps Creators Succeed25:05 Why YouTube Became Podcasting's Biggest Platform28:10 AI, Content Ownership and The Future of Media30:15 Final Thoughts and Closing RemarksConnect with Seth LinkedIn – https://www.linkedin.com/in/sethfarbman/ Instagram – https://www.instagram.com/sethfarbmanstock TikTok – https://www.tiktok.com/@sethfarbman Twitter (X) – https://x.com/sethfarbman1