From Podcast to Published Book with Jared Maher

What happens when a successful podcast becomes a bestselling book?In this episode, I sit down with Jared Maher, lead producer at The Lever and co-author of The Master Plan, to unpack the journey from investigative podcast to independently published book. We explore how years of reporting, research, and storytelling were transformed into a long-form product that could reach readers in a completely different way.Jared shares the behind-the-scenes decisions that shaped the book's launch, including why the team chose a DIY publishing approach, how they leveraged an existing audience, and what they learned about turning listeners into readers. We dive into the realities of self-publishing, including presales, print-on-demand production, distribution through IngramSpark, Amazon KDP strategy, direct sales through Shopify, and the importance of owning your customer relationships.We also discuss what creators often get wrong about book launches, how a built-in audience changes everything, and why their most important metric is not just book revenue but membership conversion in a reader-supported business model. Whether you're a first-time author, an entrepreneur writing a book to grow your business, or a content creator considering a publishing project, this conversation offers practical lessons you can apply immediately.  If you're interested in self-publishing, book marketing, audience growth, podcast-to-book strategy, and building sustainable revenue beyond launch week, this episode is packed with insights.Subscribe for more straight talk about book publishing and promotion, share this episode with an author who could benefit from it, and leave a review with your biggest takeaway.Subscribe to our YouTube ChannelFollow us on Instagram and FacebookLearn more about Launch My Book