From Political Studies to Marketing Maven: Maria's Entrepreneurial Journey

In this episode, I sit down with Maria Kathopoulis, Co-Founder and Chief Marketing Officer of UNTMD Media.Maria didn’t start in marketing. She studied political and international studies in the US before moving to Australia and co-founding a football training app with her husband, a former professional footballer. After burning between $50,000 and $150,000 on agencies that couldn’t produce clarity or results, she jumped into Meta Ads herself.What changed? She understood the numbers.By focusing on cost per acquisition and commercial viability, she outperformed the agencies and helped scale the app to 180,000 subscribers in its first year. That shift became the foundation of what is now UNTMD Media.Today, Maria is a performance marketer and growth strategist who has scaled brands like EAORON and EZZ to eight-figure revenues. She leads strategy and execution across paid media, SEO, web and performance campaigns, engineering marketing ecosystems built around commercial outcomes — not vanity metrics.We unpack the pressure of running a performance-based agency, hard client conversations, fractional marketing models, boundaries, six-figure campaign days, and why clarity and communication drive long-term growth.If you’re an agency owner, SaaS founder or eCommerce operator, this episode is a practical look at what scaling actually demands.Connect with Maria and her company:Website: https://untmd.comFacebook: https://www.facebook.com/untmdmarketing/Instagram: @untmdmarketingLinkedin: https://www.linkedin.com/in/maria-kath-7016b020b/Connect with us. 👇Evolve To Grow: https://m.mtrbio.com/evolve-to-grow