EPISODE · Feb 21, 2024 · 48 MIN
From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth
from B2B Go-To-Market Leaders · host Vijay Damojipurapu
Send us Fan MailWant to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for long-term strategies over short-term fixes, the importance of adapting sales approaches to virtual interactions, and the critical role of intuition in decision-making. From sealing big deals to tackling tough challenges, Kevin’s insights will inspire you to conquer your marketing hurdles.
What this episode covers
Send us Fan Mail Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve? In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for long-term strategies over short-term fixes, the importance of adapting sales approaches to virtual interactions, and the criti...
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From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth
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