From Poverty to a $1 BILLION Firm | Rob Luna’s Untold Story

Take The Power Back - Episode #17   Most people are looking for success overnight. What they aren’t ready for, is how much time and effort it actually takes to see growth.   Today, I sat down with entrepreneur and wealth strategist Rob Luna, who shares his journey from extreme poverty to building and selling a nearly $1 billion wealth management firm. Rob’s story reinforces the idea that financial success rarely happens overnight, and instead comes from years of disciplined effort, strategic relationships, and continually investing in personal growth.    Rob Luna: https://www.instagram.com/realrobluna/    Take The Power Back from the Universities that don't put students first: https://www.ttpb.com/    For insurance agents and financial advisors who want to add serious scale to their business: https://www.greatnesslab.com/    Chapters: 00:00 - Exponential Value 01:28 - Who Is Rob Luna? 03:26 - Discovering Finance 05:46 - Cop Who Changed His Path 08:13 - Playing The Long Game 09:10 - College & Wrestling Scholarship 09:59 - Passing The Series 7 12:14 - First Exposure To Wealth 17:02 - Early Entrepreneur Lessons 18:05 - Value VS Paychecks 19:01 - Hedge Fund Experience 21:11 - Building The Retail Business 22:11 - Father’s Death & Quitting 23:01 - Starting His Own Firm 25:11 - First Clients 27:10 - The 10-Year Grind 27:32 - NFL Client Breakthrough 28:29 - Media & TV Exposure 31:23 - Why He Sold The Firm 32:24 - MBA & Exit Strategy 33:27 - Walking Away From A Deal 34:07 - Selling The Business 36:11 - Building Again 37:39 - Moving Up Market 38:47 - Authority Celebrity Exclusivity 41:59 - Delivering For Clients 43:11 - How Wealthy People Think 45:20 - Working With Athletes 48:05 - Wealth Creation VS Management 49:31 - Practitioner VS Entrepreneur 50:07 - What’s Next? 52:38 - Life After An Exit 54:03 - Advice For Gen Z 55:26 - Picking A Skill to Master 57:55 - Competitive Mindset 58:11 - Choosing Learning Over Pay 59:40 - Relationships Over Money 01:00:33 - Entrepreneurship VS Corporate 01:01:14 - Building the Right Team 01:02:02 - Subscribe For More! -------------------------------------------------------------------------------------- Get connected and check out Jason’s other content:   Instagram - https://www.instagram.com/jmickool/  TikTok - https://www.tiktok.com/@jasonmickoolofficial  Facebook - https://www.facebook.com/jason.mickool  LinkedIn - http://linkedin.com/in/JasonMickool