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From Prediction to Creation: How AI Is Changing Marketing with Dr. Abhijit Guha episode artwork

EPISODE · Oct 30, 2025 · 51 MIN

From Prediction to Creation: How AI Is Changing Marketing with Dr. Abhijit Guha

from Dean Gropper Presents

In this episode, Dean Gropper sits down with Dr. Abhijit  Ghua, a new marketing professor in the College of Business, to discuss his background, research, and the evolving role of artificial intelligence in marketing. Dr. Ghua shares his perspective on how AI has shifted from prediction to creation—exploring what generative AI means for businesses, consumers, and the way we interact with technology in everyday life. From AI-driven shopping experiences to its growing presence as a “virtual friend” or therapist, Dr. Ghua dives into the fascinating questions that shape his work: How do consumers respond to generative AI? And what does this mean for the future of marketing? Recorded  October 15, 2025Support the showBusiness.fau.edu/podcasts

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In this episode, Dean Gropper sits down with Dr. Abhijit Ghua, a new marketing professor in the College of Business, to discuss his background, research, and the evolving role of artificial intelligence in marketing. Dr. Ghua shares his perspective on how AI has shifted from prediction to creation—exploring what generative AI means for businesses, consumers, and the way we interact with technology in everyday life. From AI-driven shopping experiences to its growing presence as a “virtua...

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From Prediction to Creation: How AI Is Changing Marketing with Dr. Abhijit Guha

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