From Press Releases to Prompts: The New Era of PR with AI

AI isn't replacing PR — it's reinventing it and in this episode, we sit down with Emily, an Account Director at Crackle PR, to explore how AI is reshaping the world of public relations. From writing faster to strategizing smarter, Emily shares how her agency uses prompt training, custom GPT workflows, and data synthesis to elevate storytelling for tech and AI clients. We also dig into what small business owners can learn from the pros — including how to use AI to write your first PR plan, build awareness, and stay ahead of rapid change in the digital landscape. Hosted by Flora Mercury for JamPacked: Business Made Easy with AI.