From Pricing Models to BI Dashboards: How Morgan Lewis Operationalizes Data

How do you turn legal data into trusted insight across one of the world’s largest law firms?In this episode, Jennifer Mapp, Senior Director of Data Management and Analytics at Morgan, Lewis & Bockius LLP, shares how her team built a firmwide data foundation that empowers attorneys and business leaders to make faster, smarter decisions. From launching business intelligence dashboards that replaced hours of manual reporting to expanding the firm’s knowledge management program into a structured data governance model, Jennifer explains how credibility, collaboration, and consistency turned raw data into real value.She walks through how Morgan Lewis connects internal and external data to create unified profiles for over 15,000 cases. Jennifer also breaks down how the firm measures success (adoption, quality, and attorney feedback), the importance of starting small instead of waiting for perfect data, and how cross-functional collaboration is setting the stage for responsible AI readiness across the firm.Timestamps:(00:00) Intro(01:33) Jennifer's journey into legal data(04:39) The importance of data quality and adoption(13:35) Implementing business intelligence dashboards(16:17) Curating metadata for enhanced insights(20:28) Measuring impact and adoption(22:41) Challenges and lessons in data governance(29:10) Buy vs. Build: Strategic decisions(31:17) Future of data, analytics, and AI in law firms(34:04) Practical advice for data strategyConnect with our guest:Jennifer Mapp on LinkedIn: https://www.linkedin.com/in/jennifer-mapp-mba-81890b7/Learn more about Morgan, Lewis & Bockius LLP: https://www.morganlewis.com/Connect with Tom:Tom Baldwin on LinkedIn: https://www.linkedin.com/in/tombaldwin/ Learn more about Entegrata: https://www.entegrata.com