From producing hits to finding his own voice: James BKS on stepping into the spotlight

James BKS is a French-Cameroonian artist and producer whose music blends West African rhythms with hip-hop and Afro-pop. In this episode, he shares the story behind his latest single, "Waka Go," a song about loyalty and the quiet strength it takes to stay committed. He also opens up about growing up between Paris, the U.S., and Cameroon and how that shaped his sound.We talk about the freedom that comes with being independent, why being seen as more than a producer matters to him, and what his upcoming EP See Us Rise means at this point in his journey. James also reflects on his work with artists like Idris Elba, Q-Tip, and will.i.am, and what collaboration means when it goes beyond music.