🇺🇸 From Product-Led Growth to Proof-Led Revenue: A Market Shift.

from To Customer Value and Beyond · host addressable value

We are excited to welcome ⁠Max Elster⁠, Co-Founder & CEO at ⁠Minoa⁠, to our show.Max is at the forefront of helping companies prove and realize customer value, and he shared a bold perspective on a major market trend:“From Product-Led Growth to Proof-Led Revenue: A Market Shift.”Drawing from his experience working with leading SaaS companies, Max highlights how the conversation is moving away from pure adoption metrics toward concrete proof of value delivered.We’ll be diving into:- Proof-Led Revenue: Why companies need to demonstrate impact earlier and more consistently.- The Role of Customer Value: How value frameworks are reshaping pre- and post-sales alignment.- What’s Next for SaaS Growth: Lessons from building Minoa and working with fast-scaling teams.

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This episode is 46 minutes long.

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This episode was published on August 28, 2025.

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