From Product-Led to Sales-Assisted — Super Growth with Edward Ford

Some businesses rely on product-led growth alone to reach millions in annual sales. But just because letting your product lead the way is a successful strategy, it doesn’t mean all customers are happy to go down a self-service path to acquire a product. In this episode, I interview Edward Ford, Director of Demand Generation at Supermetrics, about his role in helping the company transition from a product-led growth motion to a sales-assisted funnel. Join us as we discuss:When and why hire a sales teamThe difference between product-led growth and self-serviceManaging self-serve and sales-assisted funnelsFreel trials vs. freemium modelsCollaboration between marketing, sales, and customer serviceThe future of marketing attribution measurementNever miss an episode of Ungated Marketing by subscribing on Apple Podcasts, Spotify, Google Podcasts, our website, or anywhere else you like to get your daily shot of podcast knowledge.