From Product Passion to Real Sales | Product Marketing in New Zealand

What changes when you turn a product you love into a real business?In this episode of Go Beyond Busy: The Small Business Growth Podcast, Christine Abela talks with Monika Bliesze, New Zealand distributor for Heat It, a device that helps reduce itching and pain from insect bites using heat.Monika shares the shift from being a fan of a product to selling it professionally. Customer reactions change, expectations rise, and clear communication becomes essential, especially when working with a medical device and staying within MedSafe guidelines.The discussion covers building trust in a new market, working with supplier resources, and finding the right balance between enthusiasm and credibility. Monika also talks about growing a retail network across New Zealand and reaching customers who need the product while travelling.A practical conversation for business owners launching new products, entering the NZ market, or trying to turn interest into consistent sales.Transcript and more at: https://christine.oxygen8.co.nz/go-beyond-busy/season-3/product-marketing-new-zealand/Monika's links:https://heat-it-co.nzFacebook: https://www.facebook.com/profile.php?id=61569962060774Instagram: https://www.instagram.com/heatit_nz/?hl=enLinked In: https://www.linkedin.com/company/107010758/Chapters:00:00 Welcome and Guest Intro00:43 From Fan to Founder01:56 What Heat It Does02:44 Marketing With Compliance03:38 Support From Head Office04:48 Wholesale and Retail Strategy06:01 How Customers Carry It06:56 Bites and Stings It Helps07:54 MedSafe Rules and Evidence09:09 Advice for Medical Marketing09:58 Wrap Up and Next Steps