From Profit to Purpose: Rethinking Design’s Role in Society with Don Norman

Can design truly make our world better? In this episode of Humanity at Scale, Bruce Temkin welcomes legendary design thinker Don Norman, co-founder of Nielsen Norman Group, to discuss the shift from human-centered to humanity-centered design. They explore how design must address societal and environmental impacts, rethink AI’s role as a creative tool, and move beyond profit-driven metrics to measure real human impact. Norman challenges traditional problem-solving, advocating for community-driven solutions and ethical, sustainable design. They also discuss the Don Norman Design Award’s mission to empower future designers. This thought-provoking conversation is essential for leaders and creatives striving to design a better world.