From Prompt Engineer to AI Architect: Florian Litterst's Full Agency Playbook

Florian Litterst, German paid social agency owner since 2012, joins the show to break down exactly how his team has wired AI into every corner of their operation. The conversation gets specific fast, from a Claude-powered agent that scrapes competitor ads from Meta's EU ad library and surfaces untested angles every 30 days, to a another that mines Trustpilot, TrustShops, and Amazon competitor reviews for creative ammunition. Florian walks through his image generation workflow using krea.ai, why he now runs AI-ready photo shoots so every product can be "prompted into any situation," and how AI-generated B-roll is solving the impossible shot problem (think: socks on a runner's feet filmed from behind). The episode closes with a forward-looking debate on where AI is taking agencies from execution focused shops toward data-connected consultancies and a unanimous take that experienced human taste is the one thing AI still can't replace. Key Takeaways What a real competitive intelligence AI agent looks like and how you can build one using Meta's ad library, Airtable, APFI, and Claude. Why pulling competitor negative reviews from these places are one of the most underrated sources for ad angle discovery. How the EU's ad transparency rule actually gives European agencies a data advantage over US-based media buyers.  Why investing in "AI-ready photo shoot" is cheaper than repeatedly shooting new product content everytime When AI-generated video becomes a liability instead of an asset How this one site is being used to create scalable image and video workflows. Why creative iterations are losing their value in Meta's algorithm, and what agencies should be doing with their production time instead. Products & Software Mentioned ChatGPT (Deep Research) — https://chat.openai.com Claude (Anthropic) — https://claude.ai Airtable — https://airtable.com APFI — API wrapper/scraping tool (referenced as tool for pulling ad library and review data via API; search "APFI API tool") OpenAI Whisper — https://openai.com/research/whisper (used for video transcription) krea.ai — https://www.krea.ai (image and video generation platform; wrapper for Nano Banana, Sea Dance/C-Dance, and other models) Nano Banana (Google) — Google's image generation model, accessible via krea.ai and Google Flow Google Drive — https://drive.google.com Slack — https://slack.com Trustpilot — https://www.trustpilot.com TrustShops — https://www.trustedshops.com Amazon (reviews) — https://www.amazon.com Supabase — https://supabase.com (mentioned as alternative to Airtable, not used by Florian) Netlify — https://netlify.com (briefly mentioned in context of landing page creation) To learn more about Florian and his team at Ads Venture go here: adsventure.de To connect with Andrew Foxwell reach him here [email protected] To connect with Will Sartorious DM him here https://x.com/will_sartorius To Connect mith Thomas Moen DM him here https://x.com/thomasmoen To learn more about Foxwell Founders and conversations like this one, go here:  www.foxwellfounders.com