From Property to Product: Launching Sashet from Scratch with Rob Tucker

A year of work, 10 rounds of formulation, and 200+ orders in the first week this is what it actually takes to launch a product from scratch. In this episode, Michael sits down with Rob Tucker, founder of electrolyte brand Sashet, to unpack the messy, all-consuming reality of leaving a corporate career to build something of his own.🔔 Subscribe & leave a comment with your questions — we build episodes around what YOU want to know.General advice only and not personal advice. CRN 485467---------------------------------In this episode:Why deciding what game to play matters more than playing itHow to reframe success away from "I'll be happy when…"The freedom of dropping the big end-goal and staying presentBuilding a loud, retro brand in a crowded wellness spaceSourcing ultra-pure WA sodium from million-year-old Lake DeborahThe custom formulation journey vs the white-label shortcutWhy packaging is the product, not an afterthoughtNavigating contract manufacturing as a complete outsiderAdvice for anyone wanting to escape the 9-to-5 the right way---------------------------------Subscribe:https://www.youtube.com/@ThatBackyardPropertyPodcastInstagram: https://www.instagram.com/backyardpropertypod?igsh=MWhkOWx5YzJxdDc3ag==Website: https://tuskfinance.com.auConnect with Michael:Facebook: https://www.facebook.com/tuskfinancemkInstagram: https://www.instagram.com/mortgageswmichaelLinkedIn: https://www.linkedin.com/in/michaelkillinerTikTok: https://www.tiktok.com/@backyardpropertypodcastTusk Finance: [email protected] Website: https://www.drinksashet.com/Chapters:(00:00) Attention is a currency(01:00) Meet Rob Tucker, founder of Sashet(01:45) Childhood dreams and connecting the dots(04:15) Where Sachet is right now(06:30) Riding the highs and lows of business(09:25) Writing down your "why" and your vision(11:55) Being present vs chasing the next milestone(14:20) Building a loud, retro brand that stands out(17:25) Local ingredients and pure WA sodium(19:35) Writing a 30-page formulation brief(23:20) Cracking the contract manufacturing world(26:25) Packaging loops and the watch-box experience(29:30) The next 12–18 months and the taste test(34:55) The biggest mistakes and missteps(36:15) Advice for escaping the 9-to-5(39:35) Books and podcasts that changed his thinking(45:10) Tall poppy syndrome and finding your people(47:50) Five-year goals for SachetProduced by Podwave Studios: https://www.podwavestudios.au#ThatBackyardPropertyPod #SashetDrink #ElectrolytesAustralia #StartupStory #FounderJourney #AustralianStartup #Entrepreneurship #BuildInPublic #SmallBusinessAustralia #ProductLaunch #D2C #BrandBuilding #PackagingDesign #ContractManufacturing #LeavingCorporate #NavalRavikant #HowIBuiltThis #TallPoppySyndrome #PerthBusiness #TuskFinance