EPISODE · Jul 31, 2025 · 1H 3M
From £0 to £9M Booked in Two Years – The Cold Call Comeback | Greg Freeman
from The Everyday Founder
From £0 to £9M Booked in Two Years – The Cold Call Comeback | Greg Freeman, Data Literacy AcademyOn this episode of The Everyday Founder, I sat down with Greg Freeman, founder of Data Literacy Academy. From selling nightclub tickets in uni to building a 7-figure enterprise training platform, Greg’s story is packed with real, tactical advice for founders on the front line.We break down the early days, how he signed Bentley and SSE as clients before hiring a full team, why cold calling still works, and what building an enterprise business really looks like behind the scenes.👇 Chapters & Timestamps 👇00:00 – Why Cold Calling Still Works00:52 – Meet Greg Freeman, Founder of Data Literacy Academy01:17 – Why Greg Became an Entrepreneur04:20 – Backpacking in Peru & the Y Combinator Spark05:54 – What Data Literacy Academy Actually Does07:13 – Selling to Startups vs Selling to Enterprise08:41 – Winning Bentley, SSE, and Aston Uni as First Clients11:00 – The 0 to £1M Journey in 9 Months13:25 – The Enterprise Go-To-Market Strategy17:21 – How Greg Became a Data Expert Without a Data Degree19:14 – Picking Up the Damn Phone (How Greg Closed Big Deals)23:40 – Step-by-Step: Greg’s Cold Call Sequence26:50 – Cold Calling Isn’t Dead. You’re Just Scared.30:05 – Founder Loneliness, Solo vs Co-Founder Debate34:03 – Why Your Co-Founder Might Be the Most Expensive Round36:00 – Hiring Early: What Greg Got Right38:38 – The “Bleeds Green” Test for Early Hires41:01 – How They Built a High-Performance Team Culture44:07 – Radical Candour and No Dicks Allowed46:34 – Founder Strengths: Strategy > People Management49:11 – Culture That Actually Drives Growth52:18 – The Fast-Track: James’ Journey from £18k to Head of Role55:06 – Values Over Ping-Pong Tables58:26 – What’s Next for Data Literacy Academy1:00:26 – Exit Strategy vs Lifestyle Business1:03:06 – Luck vs Talent: What Actually Builds a Business1:03:48 – Where to Find Greg Freeman Online🔗 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregfreemandla🎓 Learn more about Data Literacy Academy: https://dataliteracyacademy.com Hosted on Acast. See acast.com/privacy for more information.
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From £0 to £9M Booked in Two Years – The Cold Call Comeback | Greg Freeman
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