From £1.2M to £30k: Josh Cohen’s Brutal Startup Journey -...

What this episode covers

What does it really take to build a product from scratch and bring it to life? Josh Cohen, co-founder of New Lane, shares the full story — from obsession and failure to the six-year grind that almost broke him. With only £30k left from £1.2m raised and a product that kept failing safety tests, Josh reveals how one email flipped everything.This is a raw, honest conversation about what it's really like to chase a big idea, battle through doubt, and bet it all one last time.🔔 Subscribe for more real stories from the people building bold things.00:00 – The Reality Behind Success01:39 – Josh’s Mission: Create & Never Work for Anyone03:40 – First Business Failures (Velour T-Shirts & “Chris and Dips”)05:36 – Resilience vs. Knowing When to Quit11:34 – The Power of a Co-Founder14:23 – Marketing Without Money: The Rise of Authentic Content38:00 – The Truth About Cash Flow & Financial Literacy43:36 – Balancing Passion, Pressure & Progress45:57 – Final Advice for Aspiring Entrepreneurshttps://youtu.be/TNuXTHqsZls

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Frequently Asked Questions

How long is this episode of Balanced Ambition?

This episode is 46 minutes long.

When was this Balanced Ambition episode published?

This episode was published on April 23, 2025.

What is this episode about?

What does it really take to build a product from scratch and bring it to life? Josh Cohen, co-founder of New Lane, shares the full story — from obsession and failure to the six-year grind that almost broke him. With only £30k left from £1.2m raised...

Can I download this Balanced Ambition episode?

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