From £1.2M to £30k: Josh Cohen’s Brutal Startup Journey

What does it really take to build a product from scratch and bring it to life? Josh Cohen, co-founder of New Lane, shares the full story — from obsession and failure to the six-year grind that almost broke him. With only £30k left from £1.2m raised and a product that kept failing safety tests, Josh reveals how one email flipped everything.This is a raw, honest conversation about what it's really like to chase a big idea, battle through doubt, and bet it all one last time.🔔 Subscribe for more real stories from the people building bold things.00:00 – The Reality Behind Success01:39 – Josh’s Mission: Create & Never Work for Anyone03:40 – First Business Failures (Velour T-Shirts & “Chris and Dips”)05:36 – Resilience vs. Knowing When to Quit11:34 – The Power of a Co-Founder14:23 – Marketing Without Money: The Rise of Authentic Content38:00 – The Truth About Cash Flow & Financial Literacy43:36 – Balancing Passion, Pressure & Progress45:57 – Final Advice for Aspiring Entrepreneurshttps://youtu.be/TNuXTHqsZls