She Interned on Obama's Campaign & Then Built Her Own PR Agency | Frankie Wheeler on Purpose, Integrity & Doing Business Differently

Before Frankie Wheeler founded The Ripple Effect and Ripple Research, she was interning on Barack Obama's presidential campaign and walking dogs to fund her early career dreams. The throughline? Always knowing what she stood for.In this episode, Frankie shares her journey from psychology-influenced early career moves to navigating a male-dominated recruitment industry, rising quickly through agency ranks, and eventually building a PR agency grounded in integrity, purpose and slow considered growth.We talk about what it really means to advocate for yourself in the workplace, how to build journalist relationships that actually last, and why the pressure of entrepreneurship — as uncomfortable as it is — is exactly what forges the resilience you need to go the distance.We also play Two Lies and a Truth — bad advice Frankie has received along the way and the lessons she drew from it.Grounded, purposeful and refreshingly honest — this one's for anyone who wants to build something that means more than the bottom line.⚡ What we cover: → Early entrepreneurial lessons from dog walking to Obama's campaign → How psychology shapes great PR and consumer behaviour → Navigating gender dynamics and finding mentors who actually help → Rising to agency services director and what that journey really looked like → Founding Ripple Research — integrity driven insights in a changing media landscape → Building lasting journalist relationships in a digital age → Advocating for yourself, benchmarking your worth and financial planning as a founder → Balancing passion and financial security in slow, considered business growth🎙 She's Lost Control — the podcast for ambitious creatives who are done playing small. 💌 Join #TheChaosClub → www.instagram.com/sheslostcontrolpodcast/