From Pubs & Horses to Hardwood Empire, a 20 year wild ride

What does it take to run one of Ireland’s most trusted hardwood flooring businesses? In this week’s episode, Sarah speaks with Siobhan Smyth, co-founder of Floorstore Direct, about her path from hospitality to hardwood and how she and her team built a brand rooted in quality, trust, and relentless education. What’s Inside:Siobhan’s journey from working with showjumpers and running a pub to launching a flooring companyHow she developed product knowledge, built trust with customers, and created a high-end showroom experienceThe power of aftercare: why Floorstore Direct offers lifelong maintenance and supportBig lessons from 20 years in business, including weathering the 2008 recession and scaling through e-commerceHer mission is to bring more training and qualifications to the flooring industryMemorable Quote: "If you love hardwood floors, you need to go for hardwood floors. In ten years, you can sand and change the look but you’ll still have a floor that lasts a lifetime."Guest Information:Siobhan Smyth – Floorstore Direct🔗 Website: https://floorstoredirect.ie/ 🔗 LinkedIn: https://www.linkedin.com/in/siobhan-smyth-marketing/ Produced By Cockerill & CoReach out on 01325 952548 or email [email protected]: https://www.cockerillandco.co.ukInstagram: https://www.instagram.com/cockerillandco/Facebook: https://www.facebook.com/cockerillandco/Where to Find Us:Website: https://theukflooringpodcast.co.uk/Instagram: https://www.instagram.com/theukflooringpodcast/Facebook: https://www.facebook.com/theukflooringpodcastBecome a Guest: Share your flooring story! DM us on Instagram, LinkedIn, or Facebook.Interview Tom: Want to turn the tables on host Tom Cockerill? Comment “Interview Tom” on our socials or email us to grill him with these questions!Subscribe: Never miss an episode—hit subscribe on Apple Podcasts, Spotify, or your favorite platform. Hosted on Acast. See acast.com/privacy for more information.