From Quiet Craft to Cultural Capital: Fashion’s 2025 Shift

From algorithms to artisans: luxury is resetting.What does luxury look like in 2025? In this fast-moving chat looking at Business of Fashion & McKinsey’s latest study on The State of Luxury, we break down the key trends shaping the new language of fashion - from the rise of cultural capital to the fall of celebrity-endorsed flash.Expect sharp takes on quiet power branding, retail’s next phase, the rebirth of craftsmanship, and how brands must rethink influence in an age of distrust and saturation.Whether you’re a strategist, creative, or just watching luxury, fashion and haute couture evolve — this is your briefing on the future.