From Radio DJ to Green Industry Problem Solver: How PermaGreen Keeps Crews Productive

Brian Middleton didn’t start his career in the green industry. For more than 20 years, he was a well-known radio DJ in one of the biggest markets in the country. Today, he’s the Head of Technical Support at PermaGreen, helping lawn and landscape companies keep their crews productive, profitable, and moving.In this episode, Brian and Jack talk about what really happens when equipment goes down in the field, why fast, human support still matters in an AI-driven world, and how smarter equipment choices can reduce burnout, lower employee turnover, and improve quality of life for crews. If your business depends on efficiency, reliability, and keeping your people running strong all season, this conversation hits home.You’ll LearnWhy equipment downtime costs more than just repair dollarsHow riding equipment can reduce crew burnout and turnoverWhere AI fits into tech support and where humans still winHow PermaGreen designs support systems around real-world field problemsConnect With Today’s Guest🌳 PermaGreen: https://permagreen.com/👤 Connect with Brian Middleton: https://www.linkedin.com/in/brian-middleton-48862b344/📸 PermaGreen Instagram: https://www.instagram.com/permagreenspreadersprayers/🏢 PermaGreen Facebook: https://www.facebook.com/gopermagreen/Get Started With The Landscaper’s Guide🎧 Watch the full episode + read the transcript:https://landscapersguide.com/podcast/🥓 Tell us where to send your beef jerky:https://landscapersguide.com/toolbox📅 See upcoming live and virtual events:https://landscapersguide.com/events