From radio to YouTube. Reinventing your media career

What exactly counts as a media job?For Clare Mansell, the answer has changed dramatically over a 30-year career that has taken her from commercial radio and BFBS to podcasting, digital marketing and, ultimately, becoming a successful YouTube content creator.Clare now runs one of the UK's biggest home appliance YouTube channels, with more than 14 million views and content reaching around two million people a month across her social platforms.But this episode isn't really about numbers. It's about the journey that got her there.Clare talks to me about her early fascination with making media, the unpredictable nature of freelance radio, reaching a career crossroads in her late 20s, returning to media after the pandemic and the extraordinary chain of events that eventually led her back to YouTube.We also explore the difference between an "influencer" and a content creator, why Clare thinks the distinction matters.Clare's story is fantastic and she got herself out of feeling stuck by hard work and perseverance but sometimes you need help to do that.The Media Mentor is here to help your media career whether you are starting out, or if you are further on in your career or struggling with job applications. Support and mentoring sessions are available via the website.There are also 6 pages of media jobs to browse and a WhatsApp channel for alerts.More details about The Media Mentor can be found here.For all the latest job listings head here.To get alerts on media jobs as they drop follow the MM WhatsApp channel here. Hosted on Acast. See acast.com/privacy for more information.