From Rapha's Explosive Growth to Sustainable Scaling: Graeme Raeburn's Journey

Graeme Raeburn brings a rare perspective to cycling apparel design. As Rapha's lead designer from 2008-2018, he witnessed the brand's explosive growth from a single room to industry dominance. Now leading design at sustainable British brand Albion, Graeme applies fashion training through an industrial design lens. This conversation explores how commercial reality shapes product decisions, the critical importance of power user feedback, and balancing innovation with market viability in cycling's demanding technical apparel segment.ChaptersIntroduction — 0:00Early Life and Education — 2:31Entering the Fashion Industry — 6:04Joining Rapha — 8:31Growth and Innovation at Rapha — 11:08Transition to Albion — 16:38Product Design Philosophy — 22:34Feedback Loops and Product Evolution — 28:21Brand Expansion and Focus — 31:25Looking Forward at Albion — 33:53Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' NewsletterRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter