The Changing Game of College Sports with San Diego State Assistant Athletic Director Brenden Hill

In this episode, Brenden Hill, Assistant Athletic Director at San Diego State University, dives into the rapidly changing world of college athletics. He explores how NIL is reshaping recruiting, shares lessons from his career in sports leadership, and offers perspective on what the future holds for student-athletes navigating this new era.Key TakeawaysNIL has shifted recruiting from relationship-driven to more transactional dynamicsMisinformation is one of the biggest challenges in the NIL spaceSchools are building in-house NIL programs to better support athletesPersonal branding is now essential, starting as early as high schoolNon-revenue sports may see new opportunities through NIL growthTimestamps00:00 Introduction to NIL and Brendan Hill03:10 How recruiting has evolved in the NIL era06:14 Early NIL challenges and building trust09:07 Inside San Diego State’s NIL approach12:12 Supporting athletes day-to-day16:00 Common misconceptions about NIL18:44 Advice for high school athletes21:57 The future of NIL and college sportsAbout the GuestBrendan Hill is the Assistant Athletic Director at San Diego State University, where he focuses on NIL strategy, student-athlete development, and navigating the rapidly evolving landscape of college athletics.Notable Quotes“Misinformation is a major hurdle in NIL.”“Build your personal brand early.”“We had to build a team of experts to navigate NIL.”Resources & LinksNIL Gameplan: https://nilgameplan.comBrendan Hill on LinkedIn: https://www.linkedin.com/in/brendenhill/Get Started with NILIf you're navigating NIL or supporting someone who is, check out NIL Gameplan.Just visit NILGameplan.com to get started for free.