From Recycled Plastic to Reiki: Itee Soni’s Sustainability Journey Building Loop Swim & The Nectar Foundry

In our fourth episode, Didi interviews Itee Soni! Itee is the cofounder of Loop Swim, a sustainable swimwear brand, and founder of The Nectar Foundry, a sustainable home and gift brand. Originally from New Delhi, Itee has been based in Shanghai since 2007. She is a creative and an entrepreneur specializing in branding, womenswear, textiles, graphics, interiors, product, packaging, experiential design, sustainability, aromatherapy, reiki, and tarot.In this episode, Itee and Didi discuss:* Itee’s journey from New Delhi to Shanghai, her career, and how Loop Swim evolved from FINCH Designs.* How Loop Swim’s swimsuits are UPF 50+ and manufactured from recycled PET plastic bottles through their supplier, REPREVE.* How learning reiki, aromatherapy, and tarot led to Itee’s second company, The Nectar Foundry, and how it still relates to what she originally started out to do.* What Itee’s 10-year-old self would say if she saw her today.Hope you enjoyed this episode. If you did, feel free to share or leave a review.Until next time, I’m your host, Didi Aphra, cofounder of OVONZO.For our international listeners, visit loopswim.com and follow them on Instagram at @loopswim.Subscribe to thenectarfoundry.substack.com and follow them on Instagram at @thenectarfoundry.For our listeners in China, follow Loop Swim and The Nectar Foundry on Rednote. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peeledpomegranate.substack.com