From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance
An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance" was published on March 24, 2022 and runs 23 minutes.
March 24, 2022 ·23m · B2B Social Growth: Presented By Tribal Impact
Summary
When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel. In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss: ✔ Regulatory red lines ✔ Starting with a comfort blanked ✔ No quick influence wins ✔ Ethics build business ...
Episode Description
When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel.
In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss:
✔ Regulatory red lines
✔ Starting with a comfort blanked
✔ No quick influence wins
✔ Ethics build business
To see what Keith is up to now, check him out on Linkedin.