EPISODE · Mar 24, 2022 · 23 MIN
From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance
from B2B Social Growth: Presented By Tribal Impact
When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel. In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss: ✔ Regulatory red lines ✔ Starting with a comfort blanked ✔ No quick influence wins ✔ Ethics build businessTo see what Keith is up to now, check him out on Linkedin.
What this episode covers
When working in a highly regulated industry, you need to take a different approach to social business. However, despite there being various red lines, it's no different from knowing what you can and can't say in public - it's just a different channel. In this episode, Tribal Impact CEO Sarah Goodall and Keith Lewis discuss: ✔ Regulatory red lines ✔ Starting with a comfort blanked ✔ No quick influence wins ✔ Ethics build business ...
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From Red Lines And Comfort Blankets To Social Activation With Keith Lewis From Zurich Insurance
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