From Registrar to Practice Owner: Building a Thriving GP Clinic in Rural Australia

We’re joined by Dr Casey Going, a GP, educator, and new practice owner to explore the journey from registrar to owning a successful medical practice in rural Queensland. Just three months into ownership, Dr Casey shares what the transition has really been like, including the surprises, challenges, and key lessons learned along the way. From rethinking recruitment to recognising the power of personal branding, he explains why marketing yourself and your values can be just as important as traditional hiring strategies. We dive into the advantages of rural practice ownership, including government incentives, lower entry costs, and strong patient demand. Dr Casey also discusses the strategic decisions behind purchasing an existing practice rather than starting from scratch, and why scale can play a crucial role in long-term sustainability. The conversation also highlights the importance of training pipelines, financial backing, and building a supportive team culture, along with how his work in education and MBS billing has helped shape both his practice and reputation within the industry. Whether you're considering practice ownership or looking to better understand the business side of general practice, this episode offers practical insights and real-world experience from someone who’s recently made the leap.