From Remodeling to Real Estate: A coaching conversation on pivoting with purpose with Weslei Costa | Ep. 5

What if the hardest part of running your business isn’t the clients, the subs, or the cashflow—but your own conviction to keep doing what’s right, even when it costs you? In this coaching conversation, Zach sits down with high-end contractor and interior designer Weslei Costa to unpack how to lead with agency instead of obligation and build a business that multiplies your values, not just your profits. Zach coaches Weslei through: Moving from “I have to” to “I choose to” – shifting from obligation to agency and leading from conviction. Clarifying the why behind a business model shift – is he escaping difficult clients or pursuing a better spec-home model for profit and family? Designing a path to a “10 out of 10” business – defining what it would take for the company to run without him. Building and training a values-aligned team – finding teachable, humble people and creating a plan to grow them instead of hoping for “another me.” Resources Mentioned: Apply to be coached on a future episode – Share your story and request a real-time coaching session with Zach. (Link in show notes.) Book a short clarity chat with Zach – Talk through your current season and next right step. (Link in show notes.) Scripture referenced: Colossians 3:23–24 – “Whatever you do, work heartily, as for the Lord and not for men…” Schedule a free 15-minute chat with Zach - https://calendly.com/surthrival/chat-with-zach Apply to be coached on The Surthrivalist Podcast - https://smallbizsurthrival.com/podcast Connect with The Surthrivalist: Website: https://smallbizsurthrival.com Facebook: https://www.facebook.com/smallbizsurthrival LinkedIn: https://www.linkedin.com/in/zjwise YouTube: https://www.youtube.com/@smallbizsurthrival