From Retail Success to Real Support: Helen’s Founder Shift

What happens after you build and sell a successful retail business?In this episode of Brand to Scale, Jess sits down with Helen, a founder who grew and exited a major retail business, then rebuilt her career around supporting other women in business.Work with us.00:00 Intro & Welcome00:30 Growing Up in Family Business03:20 From Property to Flying Tiger09:50 Starting the Retail Venture17:10 Fast Growth and Hard Lessons20:50 Becoming Someone Else to Lead26:00 Fertility, Burnout and Business Pressure32:00 Moving Into Coaching and Support35:20 Why Female Founders Lose Confidence44:50 Building She Thrives Collective52:50 What’s Next for Helen56:00 Helen’s Personal Formula for SuccessHelen shares the real story behind her entrepreneurial journey, from working on her parents’ market stall in Cardiff to helping launch and grow Flying Tiger Copenhagen across Wales and Bristol. She talks openly about ambition, burnout, fertility struggles, confidence, identity, and what it really takes to build a business without losing yourself in the process.This is a powerful conversation about what success looks like after the exit, and why support, boundaries and self-awareness matter just as much as strategy.In this episode, Helen talks about:Growing up around family business and market tradingLaunching and scaling a retail business in WalesBuilding Flying Tiger Copenhagen through a joint venture modelThe pressure of fast growth and leadershipBurnout, fertility struggles and running a business through hard seasonsWhy confidence drops for many female foundersThe importance of boundaries, rest and real supportCreating She Thrives Collective to support women in businessWhy what is missing matters more than what looks brokenHow to build a business that actually fits your lifeIf you are a founder, entrepreneur, business owner or ambitious woman building something of your own, this episode will give you honest insight and practical perspective.This is a conversation about growth, identity, business support and creating success on your own terms.Connect With UsYouTubeInstagram Facebook LinkedIn Website