From Retail Trainee to COO: Joanne Pollard on Leadership & Diversity in Student Accommodation

Ever wondered how a police officer's daughter rose to become the COO of a leading student property company? Hear Joanne Pollard's remarkable journey from her early days to the helm of Empiric Student Property PLC. Joanne opens up about her career path, spanning from Marks & Spencer management trainee to influential roles at Legal & General, Abbey National, and Bupa. This episode is a treasure trove for aspiring leaders, especially women balancing demanding careers with motherhood, as Joanne candidly discusses her shift to the student accommodation sector and its trajectory towards better standards and support for young adults.We dive deep into the critical issue of increasing ethnic diversity at senior leadership levels. Joanne shares her insights on the systemic barriers that hinder progress and the importance of targeted initiatives like the Parker Review. Learn how authentic leadership and intentional recruitment practices can transform organizational culture. Discover the role of employer branding in driving meaningful change and how collaboration can significantly enhance diversity and inclusion efforts within industries, especially in the Purpose-Built Student Accommodation (PBSA) sector.Building a sense of community within organizations isn't just a buzzword for Joanne—it's a proven strategy for success. Using Empiric as a case study, she discusses how innovative approaches to student accommodation can foster supportive environments that boost customer satisfaction and commercial success. Joanne’s reflections on the importance of self-belief, determination, and mentorship provide invaluable lessons for anyone aiming for long-term success. Tune in for a compelling conversation that underscores the necessity of sustainability, diversity, and a healthy work-life balance in achieving both personal and professional growth.Website:www.dialglobal.orgJoin our membership:https://www.dialglobal.org/membershipOur DEI solutions:https://www.dialglobal.org/solutionsContinue the conversation on LinkedIn