From RFID to Reality: Dieter Horst on Smart Tags, Supply Chains, and Brand Integrity

In this episode of CoCo: click. consume. connect., we sit down with Dieter Horst, Head of Industrial Identification at Siemens Digital Industries, who is widely known and recognized across the industry as “Mr. RFID”, to explore the evolving world of RFID, smart tags, and connected products.Dieter shares how these technologies are transforming supply chains, strengthening brand integrity, and enabling meaningful experiences for connected consumers across apparel, retail, CPG, and industrial production. The conversation highlights the growing importance of data as a strategic asset, the implications of upcoming regulations such as the Digital Product Passport (DPP), and how AI and advanced analytics are shaping the future of traceability, compliance, and marketing.Whether you are new to RFID or deeply involved in connected product strategies, this episode offers an accessible yet in-depth discussion on how physical products are becoming intelligent data carriers and how brands and manufacturers can turn regulatory and operational challenges into long-term value.