From Risk-Averse to Entrepreneur: Gina Tabasso’s Journey

In this episode of Founders Future, with host Olivia Sammons, Gina Tabasso shares her journey from working in manufacturing consulting and corporate leadership to building her own B2B growth agency. Initially risk-averse and comfortable in traditional employment, Gina was encouraged by a mentor to start her own consulting business on the side—eventually making the leap to full-time entrepreneurship. Today, she leads Barracuda B2B, where she helps companies implement structured, process-driven strategies to drive predictable growth.Gina dives into her unique approach as a B2B growth strategist, combining marketing expertise with Lean Six Sigma principles to align sales, marketing, and operations. She shares how deep industry knowledge—particularly in manufacturing—has become her key differentiator, allowing her to connect with clients on a deeper level and build trust quickly. From leveraging referrals and local networks to consistently showing up through LinkedIn content and webinars, Gina highlights her commitment to practicing what she teaches. Looking ahead, she is focused on scaling intentionally by securing a select number of ideal clients while continuing to refine her outreach through direct relationship-building and strategic communication.Connect with Gina Tabasso:🔗 LinkedIn: