From Risk Underwriter to Matchmaker: How Elizabeth Eiss Is Helping Small Businesses Finally Scale

Elizabeth Eiss didn't set out to build a matchmaking firm. She set out to solve her own problem.After decades in corporate America — starting as a risk underwriter and working her way into management — Elizabeth took a leap into a tech startup. When that didn't work out, she started consulting. And somewhere along the way, her clients stopped asking her to do the work and started asking her to find the people who could.That's how Results Resourcing was born.In this episode, Heather and Elizabeth have a real conversation about what it means to actually step into the CEO role of your own business — not just the founder who handles everything because it feels safer that way. Elizabeth brings warmth, hard-won wisdom, and a refreshingly honest take on why so many small business owners are working in their business instead of on it.They talk about:The ROI of TIME calculator — and why the average business owner spends only 43% of their time on work that actually generates revenueWhy "fractional" isn't new, just newly namedThe Delegation Engine: why process comes before people (and why that order matters)How Elizabeth learned to vet not just for skill, but for fitThe client conversation that completely changed how she structured her businessWhy it's never done — and why that's actually a good thingIf you've ever felt like your business is running you instead of the other way around, this one is for you.Connect with ElizabethWebpageLinkedinLinkedin-Results ResourcingYouTubeInstagramFacebookPDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management.Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations.You can follow us for more daily content:Instagram: @pdrmconsultingLinkedIn: https://www.linkedin.com/company/pdrm-consultingJoin our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9