From Rock Bands to AI Companions: Mike Rizkalla's Journey of Innovation and Resilience episode artwork

EPISODE · Jun 26, 2026 · 9 MIN

From Rock Bands to AI Companions: Mike Rizkalla's Journey of Innovation and Resilience

from AI in Marketing · host Stan Berteloot

In this episode, we delve into the entrepreneurial journey of Mike Rizkalla, who shares his experiences from starting an AI and robotics lab in Halifax to creating Snorble, a companion AI for kids. Mike discusses the importance of authenticity and value in entrepreneurship, drawing from his early days playing in a band alongside Green Day and raising $1 million without a label. He reflects on the lessons learned from scaling companies like Televix and Kaleidoscope, emphasizing the significance of creating value-driven products. Mike also shares insights into the challenges and rewards of developing Snorble, a smart companion designed to help children develop routines without screens or cameras, and the impact it has on education and family dynamics. The conversation touches on the complexities of integrating AI in children's products and the importance of designing technology that enhances the human experience.Watch the full recording of the interview on YouTube Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.  As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live.  Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast.  Start your VoiceStream free trial today!Stan Berteloot is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. His personal site, Altilead, is where his independent writing and projects live. Enjoy the show? Leave AI in Marketing a five-star rating. It takes ten seconds and helps more people find the podcast. Start your VoiceStream free trial today! 

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From Rock Bands to AI Companions: Mike Rizkalla's Journey of Innovation and Resilience

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