From Runner to Entrepreneur: Joe McMahan's Journey to create Azoia Endurance The All Natural Energy Gel

In today's conversation, Joe McMahon, founder of Azoia Endurance plant based energy gel, shares his journey from being an avid runner to creating a unique line of fuel for endurance athletes. Joe discusses the challenges of product formulation, the importance of community and feedback, and the persistence required in entrepreneurship. He emphasizes the significance of simplicity in nutrition products and outlines the future plans for the brand, including distribution strategies and the role of co-founders in navigating the complexities of the supplement industry.Connect with Joe and Azoia Endurance at:https://www.instagram.com/joe.mc.mahanhttps://azoiaendurance.com/