From Sales Leader to Startup Founder; Thijs Visser's learnings on building Cruit’s Sales Engine

from SaaS:Unscripted · host Nobel Recruitment

In this episode of the Nobel Podcast Vladan speaks to Thijs Visser, sales leader and co-founder of Cruit, one of the Netherlands’ most promising recruitment tech startups. Thijs shares his journey from sales leadership to entrepreneurship, insights on referral hiring, and tips for building a successful sales team. Chapters: 00:00 - Introduction & Guest Background 00:27 - The Story Behind Cruit 01:46 - Thijs’ Journey: From Sales Leader to Co-Founder 03:09 - Meeting the Co-Founders & Launching Cruit 04:25 - Taking the Leap: Risks & Rewards 05:24 - Landing the First Client & Early Challenges 07:12 - Selling to Large Enterprises as a Startup 08:23 - Remote Sales Success & Online Selling 09:02 - Sales Motion: Outbound vs. Inbound 09:44 - Standing Out in the Age of Automation 10:01 - Vertical Selling & Webinars 10:37 - What Makes a Great BDR? 11:19 - Training, Onboarding & Team Building 18:15 - Closing Thoughts & Outro If you enjoyed this episode, please like, subscribe, and follow for more inspiring conversations!

Episode metadata supplied by the publisher feed · Published Oct 2, 2025

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From Sales Leader to Startup Founder; Thijs Visser's learnings on building Cruit’s Sales Engine

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