From Sales Leader to Startup Founder; Thijs Visser's learnings on building Cruit’s Sales Engine

from SaaS:Unscripted · host Nobel Recruitment

In this episode of the Nobel Podcast Vladan speaks to Thijs Visser, sales leader and co-founder of Cruit, one of the Netherlands’ most promising recruitment tech startups. Thijs shares his journey from sales leadership to entrepreneurship, insights on referral hiring, and tips for building a successful sales team. Chapters: 00:00 - Introduction & Guest Background 00:27 - The Story Behind Cruit 01:46 - Thijs’ Journey: From Sales Leader to Co-Founder 03:09 - Meeting the Co-Founders & Launching Cruit 04:25 - Taking the Leap: Risks & Rewards 05:24 - Landing the First Client & Early Challenges 07:12 - Selling to Large Enterprises as a Startup 08:23 - Remote Sales Success & Online Selling 09:02 - Sales Motion: Outbound vs. Inbound 09:44 - Standing Out in the Age of Automation 10:01 - Vertical Selling & Webinars 10:37 - What Makes a Great BDR? 11:19 - Training, Onboarding & Team Building 18:15 - Closing Thoughts & Outro If you enjoyed this episode, please like, subscribe, and follow for more inspiring conversations!

What this episode covers

In this episode of the Nobel Podcast Vladan speaks to Thijs Visser, sales leader and co-founder of Cruit, one of the Netherlands’ most promising recruitment tech startups. Thijs shares his journey from sales leadership to entrepreneurship, insights on referral hiring, and tips for building a successful sales team. Chapters: 00:00 - Introduction & Guest Background 00:27 - The Story Behind Cruit01:46 - Thijs’ Journey: From Sales Leader to Co-Founder 03:09 - Meeting the Co-Founders & Launching Cruit04:25 - Taking the Leap: Risks & Rewards 05:24 - Landing the First Client & Early Challenges 07:12 - Selling to Large Enterprises as a Startup 08:23 - Remote Sales Success & Online Selling 09:02 - Sales Motion: Outbound vs. Inbound 09:44 - Standing Out in the Age of Automation 10:01 - Vertical Selling & Webinars 10:37 - What Makes a Great BDR? 11:19 - Training, Onboarding & Team Building 18:15 - Closing Thoughts & Outro If you enjoyed this episode, please like, subscribe, and follow for more inspiring conversations!

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From Sales Leader to Startup Founder; Thijs Visser's learnings on building Cruit’s Sales Engine

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This episode was published on October 2, 2025.

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