From Salt Life to Surf Roosters: Jeff Stillwell’s Vision for Beach & Barn

In this episode of Executive Perspective, host Danny Vander Maten sits down with Jeff Stillwell, CEO of Beach & Barn and former leader at Salt Life, to explore the evolving world of retail clothing. Jeff shares insights from decades in the industry, including how to scale lifestyle brands, the power of story over product, and what it takes to stand out in a crowded marketplace. From rural surf vibes to smart brand strategy, Jeff unpacks the culture, challenges, and leadership lessons behind one of the South’s rising lifestyle brands.Tune in for a sharp, honest look at brand building, entrepreneurship, and the future of retail—from a guy who plays guitar and knows how to ride the wave.