From San Pedro to CEO: Anthony Luna’s Values-Driven Rise in Real Estate

Anthony A. Luna’s journey from an at-risk youth in San Pedro to CEO of Coastline Equity is more than a real estate success story—it’s a story of resilience, mentorship, and mission-driven leadership.In this episode, Anthony shares how the Boys & Girls Club changed his life, why mentorship saved him, and how he’s reimagining property management through a people-first approach. He also opens up about the industry’s biggest challenges, the importance of listening to both tenants and buildings, and the personal values that guide his work—especially the one that’s hardest to practice.Plus, he talks about writing his book Property Management Excellence, co-leading with his wife, and proudly flying their “freak flag” as entrepreneurial partners.If you think property management is just about leaky toilets, this episode will make you think again.