From Saving 1M Plastic Bottles to Benjamin Seer’s Successful Exit on Flippa

Benjamin Seer, founder of EverCleaner, a sustainable cleaning brand that saved over 1 million plastic bottles from the environment before exiting on Flippa. Benjamin shares his journey from running a healthy breakfast subscription service to building and selling an eco-friendly cleaning products company, and what he's learned along the way about entrepreneurship, exits, and knowing when it's time to move on.What You'll LearnHow Benjamin's previous experience with packaging led him to spot the opportunity in sustainable cleaning productsWhy focusing on growth over profitability early on helped scale the business quicklyThe strategic decision to prep the business 12 months before listing it for saleWhy going retail distracted from their core online marketing strengthsThe unexpected emotional reality of selling a business you builtHow to avoid common pitfalls in the exit processBenjamin's biggest lesson: don't build to sell from day one - build something you care about firstKey Timestamps[00:00] Introduction to Benjamin Seer and EverCleaner's mission[01:02] The origin story: from Hummingbird breakfast subscriptions to sustainable cleaning[04:06] Was the exit planned from day one?[05:18] Breaking down the DTC business model and the retail distraction[07:46] The decision to sell: spreading too thin and the international growth dilemma[11:03] Preparing for sale: the 12-month strategy to maximize value[13:17] Landing on valuation and working with broker Fiona[15:40] Deal-breaker decisions: why not staying on board post-sale was critical[17:41] Lessons for entrepreneurs: don't build to sell from day one[22:54] Avoiding common pitfalls in the sales process[24:55] The unexpected emotions post-exit and redefining success[28:22] What's next: Building Blitz Growth agencyGuest Info:Benjamin Seer - Director at Blitz Growth, a marketing agency specializing in e-commerce and app performance marketing with a focus on Meta advertising and creative strategy.Check out Benjamin’s Current Company - https://www.blitz-growth.com/  Watch full episodes of Humans of Flippa hereGet a free valuation for your businessFollow Flippa on LinkedIn