From Scent to Syrup: The Unexpected Journey of a Rose Farm in Italy

Send us Fan MailIn the 100th Episode of The Agri-Tourist Podcast, I take you back to Italy - specifically Tuscany -  for a conversation that really captures how something small can grow into something incredibly meaningful. I sit down with Arturo, who shares the story of his family’s rose farm—one that began not with a business plan, but with a moment. A scent that stopped his mother in her tracks, brought back a memory, and ultimately led to the creation of a farm rooted in tradition, curiosity, and care.What I appreciate about this conversation is how it brings you into the rhythm of this kind of farming. This is not large-scale, fast-paced agriculture—this is intentional, seasonal, and deeply connected to time and place. From harvesting roses in the early morning to preserve their fragrance, to transforming those petals into syrup and jam, Arturo shares what it really takes to produce something so unique and so tied to both nature and tradition.As you listen, I invite you to think about the moments that spark something bigger—and how often those moments are right in front of us. Because this story is a reminder that agriculture doesn’t always start with a grand plan. Sometimes it starts with paying attention… and being willing to follow where that leads. Rosa di MaglianoPure Indian Foods Thank you for taking the time to listen to The Agri-Tourist Podcast, for supporting our inspirational guests, and for sharing my personal journey back to agriculture.  Agri-Tourist.comHeartBeet FarmsInstagramAbout Jen Ross, The Agri-Tourist Podcast HostGlobal Agritourism Network