From Sea Dogs To Fireflies: Merch Mastery In Minor League Baseball

Send us Fan MailWe trace Kevin’s path from music merch to minor league retail leadership and unpack how smart layouts, vertical storage, and on-field brand stories turn small shops into fast, profitable experiences. Paul joins to reveal why Columbia chose Fireflies, how glow details work, and what makes lightning-bug country unique.• career arc from Sea Dogs to Fireflies• lessons from tour merch and COVID pivots• mavericks league planning under restrictions• 500 sq ft store redesigned for flow• hat walls, size ranges, and custom drops• storage systems that mirror the sales floor• opening a second shop to cut lines• visual merchandising using grocery logic• fireflies vs lightning bugs brand history• glow-in-the-dark elements and Copa nightsMake sure you subscribe to the Data Chronicles podcast, to the Baseball By Design. Like, subscribe, rate review, subscribeSupport the showMake sure to follow the Dad Hat Chronicles: https://linktr.ee/TheDadHatChronicles