From Self-Guided to Shared Experiences: The New Era of Behavioral Health with co-founders of Keep Company, Adrienne Prentice (CEO) and Claudia Naim-Burt (COO)

Live, facilitated groups that confront loneliness head-on are a powerful and scalable lever for real behavior change. In this episode, co-founders of Keep Company, Adrienne Prentice (CEO) and Claudia Naim-Burt (COO), share how synchronous, human-to-human groups outperform message boards and self-guided programs by dissolving shame, fostering accountability, and improving outcomes like retention and sustainable performance. They describe these groups as a “third space” between casual support and one-to-one therapy, supported by step-up and step-down pathways and referrals when clinical care is needed. To balance intimacy with scale, they highlight their patented gathering technology, 60-factor whole-person matching, and a closed-loop platform that manages registration, introductions, facilitation, and insights. Drawing on evidence across areas such as caregiving, chronic illness, and weight management, they emphasize that while AI can enhance logistics and quality, genuine human connection, and even healthy friction, it remains essential for resilience and long-term well-being. Tune in and learn how to design connection-first, scalable group care that retains its human core! Resources: Connect with and follow Adrienne Prentice on LinkedIn. Follow and connect with Claudia Naim-Burt on LinkedIn. Learn more about Keep Company on LinkedIn and visit their website.