From Self-Publishing To Bookstore Shelves with Heather Hendrie

Honest stories move readers—and they also build careers. We sit down with author and clinical counselor Heather Hendrie to explore how her debut novel Awfully Hilarious grew from a late‑night idea into an award‑winning series that leapt from self‑publishing to trade distribution. Heather opens up about the moment a bad date sparked a bigger mission, how a trauma‑informed editorial lens turned raw confessions into meaningful connection, and why giving books away can be the smartest marketing move when you’re starting from zero.We get practical about the business of books: what grassroots tactics actually work, how to pair authenticity with strategy, and why reviews on Amazon, Goodreads, and StoryGraph still matter. Heather explains the real differences between print‑on‑demand access and true distribution, the role sales reps play in getting onto bookstore shelves, and the harsh truth of returns that every author needs to understand. She also shares the surprises of working with a small press—from collaborative cover design to choosing a trim size that fits Canada’s cheapest mailing tier—plus the continued need for author‑driven marketing even after you land a deal.If you’re weighing self‑publishing against traditional paths, this conversation clears the fog. You’ll hear how to protect your voice, embrace professional editing, and build a reader community that sustains momentum long after launch day. We also spotlight the project’s unique audiobooks, funded by the Canada Council for the Arts and narrated by the original contributors, bringing each story to life in its true voice. Subscribe for more straight talk on writing, publishing, and promotion—and tell us your biggest question so we can tackle it next.Connect with Heather Hendrie at Awfully HilariousSubscribe to our YouTube ChannelFollow us on Instagram and FacebookLearn more about Launch My Book