From SEO Missteps to PPC Triumphs - Navah Hopkins Unveils Her Bad Decisions

In this episode we dive into conversation with my guest, the PPC evangelist from Optmyzr, Navah Hopkins. Navah shares her wisdom on the industry’s pressing need for diversity, her own challenges on the speaking circuit, and the pivotal role brands have in creating an ecosystem that embraces underrepresented voices, especially women.We unpack the importance of providing a platform and opportunities to speak at industry conferences.Navah's insights on navigating the complexities of SEO and PPC marketing will shine a light on good and bad decisions made in these fields. We discuss the evolution of Google's advertising tools, the ethics around branded search, and the indispensable value of trust in this business and the special role of the Google Ads liaison representative.Navah's transition from SEO to PPC to makes her perfect for her role with Optmyzr, we're covering all angles. All this and more in today's engaging episode of "Bad Decisions with Jim Banks". Every decision has a story, and today's might just change your perspective on the digital marketing industry. Discussed on the episode Women in Tech SEOPaid Search AssociationFoxwell FoundersHigh-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and EffectiveLinkUnite - A movement aimed at uniting communities and the greatest minds in marketing and wider industries.One small ask - would you please subscribe to the show and leave me a rating - it goes a long way as I get the show off the ground