From SEO to AEO: What Changed and Why It Matters (feat. Jimi Gibson)

Krish Palaniappan opened the conversation by framing a reality many engineering founders quietly experience: building great software no longer guarantees discovery. As a product-focused technologist, he described how teams obsess over features, architecture, and scalability—only to realize after launch that visibility is an entirely different discipline. His questions weren’t theoretical; they came from lived experience. Why doesn’t technically superior software automatically surface in search? When did marketing become both art and science? And at what point should engineering teams start thinking about discoverability instead of treating it as an afterthought? Jimi Gibson, VP of Brand Communications at Thrive Agency, responded from the vantage point of two decades in digital marketing, explaining that the rules of visibility have fundamentally shifted. Traditional SEO, he noted, focused on ranking pages, but the AI era evaluates trust, authority, and structured answers. Businesses are no longer competing just for keywords; they are competing to become the verified entity an AI system chooses to cite. Throughout the discussion, Jimi unpacked how Answer Engine Optimization, structured content, and visible expertise are redefining how companies get found—and why engineering-led organizations must adapt sooner rather than later.