From SEO to GEO Competing for Relevance in an AI, GPT World

Is SEO still relevant in an AI-driven world? Ben Rees, marketing leader, Chief Marketing Officer joins Perry Fletcher in The Impact Room to explore why traditional search tactics are losing their edge and how Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are redefining visibility and the Marketing Playbook.  Learn how to ethically influence AI-powered algorithms.  Build a reputation that scales, and equip your teams for the dual-speed marketing era. Powered by Douglas Jackson, independent boutique recruitment and Executive search, experts in hiring diverse, impactful leaders for CX, growth and transformation. Follow Ben here. https://www.linkedin.com/in/benjaminrees/ Learn more: https://www.bjrees.com/services/ Find out more about Perry Fletcher and how he can support your Operational Support Recruitment Functions including Resource Planning, AI, Analytics, Insight and Data Transformations, scale and growth. https://www.douglas-jackson.com/operational-support-ai-data/ If you would rather watch this episode you can do that here. https://youtu.be/ZlSuKrYDqjU #aeo #geo#seo#marketing #onlinevisibility #cmo #answerengineoptimisation #generativeengineoptimisation